How marketable are you when someone looks at your CV?

I have reworked my CV numerous times over the span of my career. I take the time to review the various formats available out there, get a couple of close friends to review it, do spell checks, and etc...

How do you build your CV?

Most of the CVs that I've reviewed, interestingly, not many really shouts "Oh this fella is excellent, set up an appointment". In fact, I pity the recruiters who have to filter through stacks of it.

Remember this, you are the product, you need to sell your features and benefits.
Imagine that you are selling a power tool.
Your sales pitch to a housewife vs a carpenter would be very different.
Perhaps, to the housewife, you sell the benefit of "easy to handle", just push a button.
And to the carpenter, you sell the the multifunctional or battery life.

You get the gist?
The company that you are sending your CV to is your customer
- Make your CV well structured so that it is easy to read
- Keep the tone plain and simple so that it is easily understood
- Show your personality so that you can build trust
The position that you are applying for is the problem your customer wants to solve
- Provide relevant experiences only, it's not about the more the better
- Put a number to the achievement, achieved cost savings vs. achieved cost savings of USD10,000 gives the reader a different perspective

With a good interviewer, you will be questioned in depth of the achievements/experience that you have listed.. so be prepared to put in things that you can really talk about passionately.